On 6 and 7 June 2011, Poland Pharma Commerce Forum – the second edition of the annual meeting of managers from the pharma sector was held. More than 160 representatives of the largest pharma companies in Poland were discussing consequences of updating the pharmaceutical law which brings along many revolutionary changes for the sector while implying the need to redefine the strategy for competing on the market, in particular in terms of specific sales and marketing operations.
Watch a short report on the Forum prepared and made available courtesy of TVN News & Services Agency.
The first opinion survey of managers in the loyalty sector
Between 26th May and 1st June 2011, we organised the first opinion survey of managers in the loyalty sector on the Polish market. As organisers of two most important, annual meetings of the Polish loyalty sector: Poland&CEE Customer Loyalty Summit and Multipartner Loyalty Programmes (the only congress of the kind in Europe) we succeeded in gathering the most representative group of managers and firms operating in the loyalty building sector.
At the gala of the Retailer of the Year Chosen by Vendors, a report was presented which offered a summary of the condition of 2010 Polish retail market as well as results of assessing the results of retailer – vendor collaboration, which formed the basis for organising the Retailer of the Year competition.
Client shapes the format, client is shaped by emotions – and by the crisis.
Polish retail is looking a bit odd right now on the European sales map. The economic crisis has remodelled consumer behaviour, creating favourable conditions for mergers of formats while the poorly consolidated market is facing new challenges.
During the conference organised by Blue Business Media - Poland & CEE Customer Loyalty Summit, Terry Hunt – the author of Tesco Clubcard loyalty programme presented his experience in creating and developing the programme for many years. This article presents very interesting history of the largest loyalty programme in Europe, its rises and falls, through the eyes of its creator.
