Ambient started its loyalty programs years ago and added new systems and programs oriented to customer segments every year. She started her career as a marketer in ABB (Asea Brown Boveri), a global multinational corporation active in the field of energy, a major business to business environment. Changing field to FMCG, she then became the Brand Manager for Pepsi in the Romanian Pepsi bottling company and was managing trade marketing for all the company’s portfolio from 2006 to 2008. Within Pepsi Americas, she developed a sales execution audit system and contributed to key strategic sales segments.